News Article

Business intelligence and analytics enable fact-based decisions, transparency

 CARY, NC (May 16, 2011) – Property manager Twiddy & Company has reduced annual billing-error losses 15 percent by improving expense reporting and freeing a full-time employee for other tasks, Using SAS® Solutions for Small to Midsize Business from the leader in business analytics, the family-owned agency can now quickly access vendor information to cost-effectively allocate and automate maintenance resource scheduling..

By transforming data on revenues, costs, and maintenance into meaningful information, SAS business visualization showed executives clearly what was working and what was not. SAS enabled management to provide more regular and thorough reports to homeowners, whose trust in Twiddy soared.

“Excel just couldn’t answer the tough questions. We turned to analytics giant, SAS, for unprecedented reporting and analysis,” said Laura Carver, CTO at Twiddy & Company. “In 2010, SAS Silver Alliance member, Pinnacle Solutions, helped us quickly implement SAS. We found SAS easy-to-use and flexible. We plan to build out the solution ourselves as our needs change.”

Drawing from Twiddy’s SQL-based reservation system, SAS analytics pinpoint trends and issues. Managers log into the portal, create reports on their own, and drill down for details. Next, the company plans to create employee dashboards, further promoting fact-based decision making, and a homeowner portal to deliver everything from cost analysis to rental comparisons. Twiddy’s goal is to ensure its homeowners are happier than anyone else in their market.

Speeding quality service, building trust

Managing nearly 900 vacation rentals, Twiddy first used SAS to tackle maintenance. Selecting from 1200 outside vendors, operations pros assign, coordinate and track work to ensure it’s cost-effective.

“Homeowners trust Twiddy’s to match the right local vendors to each job, but we go much further,” said Clark Twiddy, Chief Marketing Director. “With SAS, we track and compare each vendor’s price/quality relationship. When service doesn’t match cost, we negotiate adjustments. Our homeowners know we’ll deliver cost savings without sacrificing the quality of hospitality their guests expect. We’ve built our reputation doing that.”

Twiddy recently automated scheduling of pool and spa service, which previously required a 40-hour-a-week employee. Now, with each reservation, SAS trips a service request, selects the right vendor, emails the work order to ensure the home is ready upon arrival, and automates follow-up status requests. This frees agency staff for other projects.

“SAS helps boost financial transparency and information access,” continued Clark Twiddy. “No other agency in the vacation home property management industry delivers this level of reporting. Analyzing revenue and costs lets owners know how their investments are working. It clearly enhances our reputation.”

Reporting a breeze

Before, it took all day for an operations agent to manually gather work orders, enter each cost on a calculator and produce a report for the owner. Using Excel spreadsheets, they could neither analyze costs nor produce timely reports. Non-routine services were sometimes disputed after billing, costing Twiddy five figures a year. SAS alerts executives to every estimate over $500 so they can secure advance homeowner approval, eliminating billing surprises. SAS-powered reporting cut Twiddy’s error-related losses by 15%.

Twiddy’s management is convinced SAS will help grow the business. Facing steady demand, the agency turns down 20 properties for every one they accept. SAS metrics will help determine when to bring outsourced services in-house, to better control both responsiveness and costs and keep guests and homeowners happy. As the company expands, executives remain adamant that they won’t sacrifice the southern hospitality that the company’s founder established.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies.  Copyright © 2011 SAS Institute Inc. All rights reserved.

About Pinnacle Solutions 

Pinnacle Solutions is a Business Intelligence (BI) Solutions provider that uses SAS® to integrate, analyze and interpret the “mountain” of data that companies collect and utilize to run their operations.  From a concept to a complete implementation, Pinnacle Solutions’ full service offering includes everything a company needs to build a customizable BI solution from scratch.  Pinnacle Solutions’ services empower companies to rise to a higher level of clarity, thus increasing work output and profitability.

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