This Financial Institution’s (FI) mortgage subsidiary is one of the largest home lenders in the United States.
Need
The FI mortgage subsidiary saw its loan volume decline as the nationwide mortgage refinancing boom cooled. In order to maintain its position as a leader in the market, FI sought to maximize salesperson productivity. The company’s national sales management team launched an initiative to:
compare different existing branch operating models, and
identify the model(s) which facilitate maximum salesperson productivity.
Outcome
Pinnacle Solutions developed the analysis strategy, consolidated & prepared FI’s historical sales data, and conducted the analysis using SAS Enterprise Miner. Our team uncovered insights about FI’s branch operating models which were previously unknown to the sales management team. Those insights are now driving new employee training initiatives and further data exploration which the company expects to have a positive impact on the bottom line.
Benefits
Unbiased analysis of historical business data
Focus on delivering actionable results
New data-driven insights which increase the bottom line