As customers, we are all becoming more demanding. We want companies, including our energy providers, to see and respond to us as individuals, providing a personalized service that meets our individual needs.
We want utility companies to recognize where and how we use electricity, and we don’t want to feel that our electricity use is confined to the home. As electric vehicles become more widespread, why should we not pay one single electricity supplier for all our charging needs, whether at home or around town?
As we become more aware of our impact on the environment, we want our energy supplier to help us become more ‘green’. This isn’t so much to save money on bills, but more to ensure that our impact on the planet is as low as possible, by providing us with information about when and how we can use energy most efficiently.
Realistically, this is not the level of service that most utility companies currently offer today. It is, however, within reach by using information in a smarter way.
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